“Escalating GIFs” raise awareness of bullying among teenagers in Europe

08 Mar 2017
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European Anti-bullying Network (EAN)

The European Anti-bullying Network (EAN) in cooperation with Ogilvy & Mather Berlin developed a new and interactive way to talk directly to children and young people about bullying by raising awareness and mobilizing the actors involved in the phenomenon through targeted national and EU-wide campaigns.

On the occasion of the National School Anti-bullying Day, which is celebrated every year on the 6th of March, “The Smile of the Child”, founding member and coordinator of the European Anti-bullying Network, is using a set of localized “Escalating GIFs” as part of a nationwide anti-bullying campaign running this week.

As part of the campaign students will also mobilize their peers, teachers and parents in an effort to encourage them to take action against the serious issue of bullying and school violence. All actions are uploaded on milatora.gr and are highlighted in the social media of the European Student Volunteer Network YouSmile (Facebook, Youtube, Instagram, Twitter) and “The Smile of the Child” (www.hamogelo.gr).  

For more details about the campaign please click here.

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